BONHAMS TO SELL UNIQUE GLENFIDDICH WITH GOODWOOD MOTORSPORT EXPERIENCES IN AID OF RACE AGAINST DEMENTIA

Posted on the 22nd November 2021

Bonhams Whisky sale in Edinburgh on Tuesday 7 December will offer three unique decanters of Glenfiddich 1979 each accompanied by a different motorsport experience at the Goodwood Estate. All the proceeds will go towards Race Against Dementia (RAD), the official charity partner of the 2022 Goodwood Festival of Speed presented by Mastercard.

The auction at Bonhams is a significant moment in the long-term collaboration between luxury global brands, Glenfiddich and Goodwood. The connections between the two can be traced back to 1836 when a chance inheritance handed Gordon Castle and its vast estate reaching down to the River Fiddich to the fifth Duke of Richmond. The Dukes of Richmond and Gordon would travel from Goodwood to the Glenfiddich Lodge for their annual Scottish holiday and the long-standing tradition lives on in today’s collaboration. These unique bottles of unrivalled whisky mark an exciting new step in the Glenfiddich-Goodwood partnership.

The three bottles of Glenfiddich Goodwood 1979 have been exclusively drawn by Glenfiddich Malt Master Brian Kinsman from a hand-selected cask, which has laid untouched in Warehouse 8 for 42 years. The whisky is bottled in three hand-blown Baccarat crystal decanters, one for each of Goodwood’s most-loved motor racing events, the Festival of Speed, Goodwood Revival and the 79th Member’s Meeting.

The winning bidders of the three unique bottles will also enjoy a VIP experience at one of Goodwood’s headline motorsport events in 2022: the 79th Members’ Meeting presented by Audrain Motorsport (April), Festival of Speed presented by Mastercard (June) and Goodwood Revival (September). These exclusive experiences will include trackside hospitality, paddock tours, thrilling passenger rides, a private whisky tasting, and much more.

Glenfiddich Global Brand Director Claudia Falcone said: “Today’s very special run of just three bottles is one of the many ideas that has come from close collaboration between Goodwood and Glenfiddich. It draws on our shared history and Scotch whisky’s emergence as a collectable asset-class to create a lasting legacy-donation for the important research undertaken by Race Against Dementia. We are delighted to contribute to Bonhams’ whisky sale and continue to provide a contemporary twist to connections first established over two-hundred years ago.”

The Duke of Richmond said: “I am thrilled this exciting collaboration has brought together the Goodwood Estate and Glenfiddich to create three exquisite bottles of whisky, raising money for our incredible Festival of Speed charity. Thank you to our estate partner Bonhams, for hosting these very special lots within their auction. We look forward to welcoming the successful bidders to our headline motorsport events next year.”

Bonhams Head of Whisky in Edinburgh Martin Green said: “We are very pleased to be hosting the sale of these unique bottles in aid of such an important cause. The opportunity to acquire whisky of such rarity and quality and to experience a VIP day out at Goodwood will I am sure appeal to collectors and motorsport fans alike and we are anticipating a great deal of interest.”

To register for the sale, please visit Bonhams : Register to bid

I'm so delighted that this auction will raise vital funds for Race Against Dementia. We are enormously grateful to Bonhams, Glenfiddich and Goodwood for working together to create these very special lots - each with a wonderful bottle of whisky, an unforgettable motorsport experience and an original photograph taken and signed by the well-known motorsport photographer, Rainer Schlegelmilch. Good luck to everyone who is bidding. One in three people born today will die with dementia. It is a disease which, as I know only too well, devastates families. The monies raised will help us in our mission to find a cure for this terrible disease.

Sir Jackie Stewart OBE

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